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145.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

146.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

147.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

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148.

Focus groups : theory and practice

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

the Public Will Never See -- Impulsive Consumers, Shoplifters, and Focus Groups -- A Representative

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149.

Evaluation fundamentals : insights into program effectiveness, quality, and value

Fink, Arlene, author.

Format:

Books

Publication Date

2015

Excerpt:

From Expert Consultation: Professionals, Consumers, Community Groups -- Evidence From Existing Data and

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150.

CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

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151.

Intellectual property and general legal principles : is IP a lex specialis?

Dinwoodie, Graeme B., editor.

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

152.

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and

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153.

Big data analytics strategies for the smart grid

Stimmel, Carol L., 1965-

Cover image http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg

Format:

Books

Publication Date

2015

Excerpt:

electricity consumers"--

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154.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adult consumers.

Available: Copies:

155.

Conscious marketing : how to create an awesome business with a new approach to marketing

Tate, Carolyn, author.

Format:

Books

Publication Date

2015

Excerpt:

consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the

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156.

Principles of economics

Gans, Joshua, 1968- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice

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