-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

SAGE HANDBOOK OF THE DIGITAL MEDIA ECONOMY.

Social media : a critical introduction / Fuchs, Christian, 1976- author.

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide

Media practice

Social media marketing / Tuten, Tracy L., 1967- author.

Contemporary Cultural Studies -- Notes -- Further reading -- Marxisms -- Classical Marxism -- The English

planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Media channel planning perspectives and frameworks Towards an integrated brand communication. /

Environment, media and communication / Hansen, Anders, 1957- author.

Social media -- Research.

Social media marketing / Tuten, Tracy L., 1967- author.