Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

communication research -- Design I : planning research projects -- Design II : implementing research projects

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

Assessment and planning in health programs / Hodges, Bonni C.

brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business

Metaphor -- Social aspects.

Measure what matters : online tools for understanding customers, social media, engagement, and key

-inspired communications and networks. Adaptive social hierarchies from nature to networks / Chemical relaying protocols

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

and converged traditional media -- Social media -- Writing for social media -- Uses of social media