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241. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and
Available: Copies:
242. 
Cover image for HTML 4 for the World Wide Web
by 
Castro, Elizabeth.
Format: 
Books
Publication Date 
2000
Excerpt: 
HTML building blocks -- Starting your web page -- Text formatting -- Creating web images -- Using
Available: Copies:
243. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
1. The right name is a good way to start -- 2. Building equity in your brand -- 3. Building brand
Available: Copies:
244. 
Cover image for Tate Modern : the handbook
by 
Blazwick, Iwona.
Format: 
Books
Publication Date 
2000
Excerpt: 
Celebrating the opening of the new Tate at Bankside, the book introduces readers to the building
Available: Copies:
245. 
Cover image for P.O.W.E.R. learning : strategies for success in college and life
by 
Feldman, Robert S. (Robert Stephen), 1947-
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Taking tests -- Building your reading and listening skills -- Writing and speaking -- Improving your
Available: Copies:
246. 
Cover image for Construction materials for civil engineering
by 
Van Amsterdam, Errol.
Format: 
Books
Publication Date 
2000
Excerpt: 
Building materials.
Available: Copies:
247. 
Cover image for Nuclear disarmament : obstacles to banishing the bomb
by 
Goldblat, Jozef.
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
-- Possible Responses to CBW Attacks--Lawrence Scheinman -- Transparency in Armaments and Other Confidence-Building
Available: Copies:
248. 
Cover image for Franchise bible : how to buy a franchise or franchise your own business
by 
Keup, Erwin J.
Format: 
Books
Publication Date 
2000
Excerpt: 
expansion -- Building a strong franchising foundation -- Franchise laws : a trap for the new franchisor
Available: Copies:
249. 
Cover image for The arc of ambition : defining the leadership journey
by 
Champy, James, 1942-
Format: 
Regular print
Publication Date 
2000
Excerpt: 
Michael Dell's boyhood dream to have a building with a flag out front, to Giuseppe Garibaldi's quest for a
Available: Copies:
250. 
Cover image for Break the curve : the entrepreneur's blueprint for small business success
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
passion -- choosing your business concept -- Building your infrastructure -- finding the right people
Available: Copies:
251. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
252. 
Cover image for Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus
Available: Copies:
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