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121. 
Cover image for Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
1999
Excerpt: 
of Experiential Marketing. 11. Building the Experience-Oriented Organization.
Available: Copies:
122. 
Cover image for The innovation journey
by 
Van de Ven, Andrew H.
Format: 
Books
Publication Date 
1999
Excerpt: 
6. Building an Infrastructure for the Innovation Journey -- 7. Cycling the Innovation Journey -- 8
Available: Copies:
123. 
Cover image for Sams teach yourself Microsoft Office 2000 in 21 days
by 
Ulrich, Laurie Ann.
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
Building a Complex Document Improving Document Function Building a Spreadsheet in an Excel Workbook Adding
Available: Copies:
124. 
Cover image for The entrepreneur's fieldbook
by 
Vinturella, John B., 1942-
Format: 
Books
Publication Date 
1999
Excerpt: 
-up Alternatives: Home-Based, Franchises, and Existing Businesses -- Building a Successful Business Plan
Available: Copies:
125. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
Available: Copies:
126. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy
Available: Copies:
127. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Nature of start-up companies: An overview of the journey; Planning the business; Virtual team building
Available: Copies:
128. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
129. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
new catalog -- Asking for a referral -- Building store traffic -- Congratulations on your birthday
Available: Copies:
130. 
Cover image for Results-based leadership
by 
Ulrich, David, 1953-
Format: 
Books
Publication Date 
1999
Excerpt: 
: investing in human capital -- Organization results: creating capabilities -- Customer results: building firm
Available: Copies:
131. 
Cover image for Africa : the time has come : selected speeches
by 
Mbeki, Thabo.
Format: 
Books
Publication Date 
1998
Excerpt: 
Emergency. A new patriotism. The information revolution, globalisation and economic development: Building
Available: Copies:
132. 
Cover image for Information graphics : innovative solutions in contemporary design
by 
Wildbur, Peter.
Format: 
Books
Publication Date 
1998
Excerpt: 
The Information Designer's Role -- Informing the Traveller -- Signing Systems -- Building Identity
Available: Copies:
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