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1. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
Available: Copies:
3. 
Cover image for Marketing outcomes for business managers. 6, Marketing strategies
Marketing outcomes for business managers. 6, Marketing strategies
Marketing outcomes for business managers. 6, Marketing strategies
by 
Smit, Leon.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Case studies.
Available: Copies:
4. 
Cover image for Fundamentals of marketing
Fundamentals of marketing
Fundamentals of marketing
by 
Miller, Kenneth E.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Australia -- Case studies.
Available: Copies:
5. 
Cover image for Innovative planning for electronic commerce and enterprises : a reference model
Innovative planning for electronic commerce and enterprises : a reference model
Innovative planning for electronic commerce and enterprises : a reference model
by 
Hsu, Cheng, 1951-
Format: 
Books
Publication Date 
2000
Excerpt: 
Electronic commerce -- Case studies.
Available: Copies:
6. 
Cover image for Moral issues in business
Moral issues in business
Moral issues in business
by 
Shaw, William H., 1948-
Format: 
Books
Publication Date 
2000
Excerpt: 
Business ethics -- Case studies.
Available: Copies:
7. 
Cover image for Readings and cases in international human resource management
Readings and cases in international human resource management
Readings and cases in international human resource management
by 
Oddou, Gary R.
Format: 
Books
Publication Date 
2000
Excerpt: 
Intercultural communication -- Case studies.
Available: Copies:
8. 
Cover image for Business ethics : ethical decision making and cases
Business ethics : ethical decision making and cases
by 
Ferrell, O. C.
Format: 
Books
Publication Date 
2000
Excerpt: 
Business ethics -- Case studies.
Available: Copies:
9. 
Cover image for Environmental economics and management : theory, policy, and applications
Environmental economics and management : theory, policy, and applications
Environmental economics and management : theory, policy, and applications
by 
Callan, Scott.
Format: 
Books
Publication Date 
2000
Excerpt: 
Environmental economics -- Case studies.
Available: Copies:
10. 
Cover image for De-Westernizing media studies
De-Westernizing media studies
by 
Curran, James.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Developing countries -- Case studies.
Available: Copies:
11. 
Cover image for The innovating organization
The innovating organization
The innovating organization
by 
Pettigrew, Andrew M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Industrial organization -- Europe -- Case studies.
Available: Copies:
12. 
Cover image for Madumo, a man bewitched
Madumo, a man bewitched
by 
Ashforth, Adam.
Format: 
Books
Publication Date 
2000
Excerpt: 
Witchcraft -- South Africa -- Soweto -- Case studies.
Available: Copies:
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