An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

SAICA student handbook, 2015/2016. Volume 2A (2)

SAICA student handbook, 2015/2016. Volume 2A (1)

SAICA student handbook, 2015/2016. Volume 2B

SAICA student handbook, 2015/2016. Volume 2C

SAICA student handbook, 2015/2016. Volume 2D

SAICA student handbook, 2015/2016. Volume 3

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

An investigation of brand names as product names in the South African context

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities