Consumer behavior -- Case studies.

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity

provide give wider context. With features such as case studies, data sets, R exercises and videos, it

studies highlight challenges faced in the digital world, including implications for reputation management

Strategic planning -- Case studies.

criminological theory provides instructors a flexible alternative to larger texts. Case studies examine offender

Taylor, Scott (Reader in leadership and organization studies), editor.

areas of application. This new edition has been comprehensively updated and includes case studies and

features to consolidate learning such as source review boxes, key learning points and case studies from

data analytics, paid media, mobile media, influencer marketing, and B2B media - New mini-case studies

International business enterprises -- Case studies.

, Machine Learning and Artificial Intelligence. Including new international case studies and up