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157. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
158. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
159. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
Available: Copies:
160. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
161. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
162. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
163. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Research / Understanding Sport Management Research /
Available: Copies:
164. 
Cover image for Marketing management
by 
Winer, Russell S.
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior
Available: Copies:
165. 
Cover image for On becoming a consumer : development of consumer behavior patterns in childhood
by 
McNeal, James U.
Format: 
Books
Publication Date 
2007
Excerpt: 
On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.
Available: Copies:
166. 
Cover image for Karma queens, geek gods, and innerpreneurs
by 
Rentel, Ron.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research.
Available: Copies:
167. 
Cover image for Review of marketing research. Vol. 3
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
Review of marketing research. Vol. 3 / Malhotra, Naresh K.
Available: Copies:
168. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
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