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Print
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services
Available: Copies:
158. 
Cover image for Managing the guest experience in hospitality
by 
Ford, Robert C. (Robert Clayton), 1945-
Format: 
Books
Publication Date 
2000
Excerpt: 
Hospitality industry -- Customer services.
Available: Copies:
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
2000
Excerpt: 
new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does
Available: Copies:
by 
Goodman, Gary S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Monitoring, measuring, and managing customer service / Goodman, Gary S.
Available: Copies:
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer services -- Management.
Available: Copies:
162. 
Cover image for A guide to customer service skills for the help desk professional
by 
Knapp, Donna.
Format: 
Books
Publication Date 
1999
Excerpt: 
A guide to customer service skills for the help desk professional / Knapp, Donna.
Available: Copies:
163. 
Cover image for How to profitably delight your customers
by 
Mather, Hal.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer services -- Management.
Available: Copies:
164. 
Cover image for The big book of customer service training games : quick, fun activities for training customer service reps, salespeople, and anyone else who deals with customers
by 
Carlaw, Peggy.
Format: 
Books
Publication Date 
1999
Excerpt: 
The big book of customer service training games : quick, fun activities for training customer
Available: Copies:
165. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising agencies -- Customer services -- United States.
Available: Copies:
166. 
Cover image for Managing facilities
by 
Jones, Christine, MIMgt. MHCIMA.
Format: 
Books
Publication Date 
1998
Excerpt: 
services operation delivery system -- Investing in staff -- Monitoring and controlling service provision
Available: Copies:
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Customer services.
Available: Copies:
168. 
Cover image for Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Customer services.
Available: Copies:
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