Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Juta's compendium of tax legislation 2015