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1. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
2. 
Cover image for Citizen voices : performing public participation in science and environment communication
Citizen voices : performing public participation in science and environment communication
by 
Phillips, Louise (Louise J.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Citizen voices : performing public participation in science and environment communication /
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3. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Technologies de l'information et de la communication.
Available: Copies:
4. 
Cover image for Understanding new media
Understanding new media
by 
Siapera, Eugenia.
Format: 
Books
Publication Date 
2012
Excerpt: 
Understanding new media / Siapera, Eugenia.
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5. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
Available: Copies:
6. 
Cover image for BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
by 
Reyneke, Rolene.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
BFF*? : a study exploring the complementary relationship between print magazines and the new media
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7. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
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8. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
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9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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10. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 10. An Introduction to Marketing Communications -- 11. Marketing Communications: Tools, Media and
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11. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
Available: Copies:
12. 
Cover image for Mass communication : living in a media world
Mass communication : living in a media world
Mass communication : living in a media world
by 
Hanson, Ralph E.
Format: 
Books
Publication Date 
2011
Excerpt: 
Mass communication : living in a media world / Hanson, Ralph E.
Available: Copies:
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