Health industry communication : new media, new methods, new message / Hicks, Nancy J.

Communication in marketing.

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

customer experience -- 8. Campaign planning for digital media -- 9. Marketing communications using digital

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Media regulation : governance and the interests of citizens and consumers / Lunt, Peter K. (Peter

Citizen voices : performing public participation in science and environment communication /

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

The IABC handbook of organizational communication : a guide to internal communication, public

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

Mass communication : living in a media world / Hanson, Ralph E.