Research methodology : business and management contexts / Bryman, Alan, author.

Introduction to social research : quantitative & qualitative approaches / Punch, Keith.

Marketing research / Burns, Alvin C., author.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Informatics, Human Values, and ICT Design / Kenneth R. Fleischmann -- ch. Five Frameworks for Understanding

compare: the logic of comparative analysis -- The logic of comparative research design -- Conclusion -- 13

Doing research in the real world. Gray, David E. (David Edward), 1952-

integrative model for the design, implementation and evaluation of organizational change. This unique book

Investigation -- 4.The Study of Risk Factors and Causation -- 5.Common Research Designs and Issues in

Research foundations : how do we know what we know? / Woodwell, Douglas.

Research Design.

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media