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169.

Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity

Stevens, Margaux Anne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

170.

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

unstructured data o Recent advances in analytical CRM including next best action solutions o Marketing, sales

Available: Copies:

171.

New perspectives on XML : comprehensive

Carey, Patrick, 1961- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

applications with XSLT 2.0: Exploring XSLT 2.0 and XPath 2.0 -- 9. Exploring data with XQuery: Querying sales

Available: Copies:

172.

Real women, real leaders : surviving and succeeding in the business world

Hurley, Kathleen (Kathleen Mary)

Cover image http://catalogimages.wiley.com/images/db/jimages/9781119061380.jpg

Format:

Books

Publication Date

2015

Excerpt:

outperform the competition in returns on equity, sales, and invested capital-- yet women only claim a tiny

Available: Copies:

173.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

174.

Routledge handbook of medical law and ethics

Joly, Yann, 1973- editor.

Cover image http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg

Format:

Books

Publication Date

2015

Excerpt:

-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs

Available: Copies:

175.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

Available: Copies:

176.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Available: Copies:

177.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness

Available: Copies:

178.

Introduction to retailing

Erdis, Cindy, editor.

Format:

Books

Publication Date

2015

Excerpt:

. Promoting retail sales -- Chapter 10. Blending store activities for success.

Available: Copies:

179.

Questions, exercises and problems in financial accounting : a concepts-based introduction

Kolitz, David L., author.

Format:

Books

Publication Date

2015

Excerpt:

. Inventory and cost of sales -- 13. Accounts receivable -- 14. Cash and bank -- 15. Accounts payable -- 16

Available: Copies:

180.

Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Available: Copies:

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