A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions