The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Inspecting the norm in the context of plus-size mannequins

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

David and Goliath : a study of the South African domestic airline business from a brand health perspective

A study on the experiential exploration of the Birds Café brand

Advertising through the extreme