accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will

to build a graduate who will say “how can I generate robust data?” and “how can I process these data

professional, or simply a sophisticated individual investor, you will find these skills essential, especially

questions, will engage readers, deepening their learning by helping them to think outside the box. Filled

applications. This combination of theory and its practical application will give you the knowledge and skills

that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for

your own work. For students across a range of social science disciplines and beyond, this book will

students demonstrate understanding of the key elements that will make customer interactions more successful

experience of the problem. Readers will learn how to create a community plan, measure impact, and engage

hosting digital resources that add to and complement the material contained within. Readers will also find

) will continue to support students on business, management and professional courses for years to come"--

, this book will appeal to academics and students in the fields of business management and communications