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181.

Cover image for Public relations : theory and practice

Public relations : theory and practice

Public relations : theory and practice

by

Fourie, Letitia Engela, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647444&site=ehost-live

Format:

Books

Publication Date

2017

Available: Copies:

182.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Available: Copies:

183.

Cover image for The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

by

Belling, Cameron

Format:

Manuscript

Publication Date

2017

Available: Copies:

184.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Available: Copies:

185.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Available: Copies:

186.

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

by

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Available: Copies:

187.

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

by

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Available: Copies:

188.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Available: Copies:

189.

Cover image for Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

by

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Available: Copies:

190.

Cover image for Professional communication : deliver effective written, spoken and visual messages

Professional communication : deliver effective written, spoken and visual messages

by

English, Jane, author, editor.

Format:

Books

Publication Date

2017

Available: Copies:

191.

Cover image for Fashion trend forecasting

Fashion trend forecasting

by

Holland, Gwyneth, author.

Format:

Books

Publication Date

2017

Available: Copies:

192.

Cover image for Marketing 4.0 : moving from traditional to digital

Marketing 4.0 : moving from traditional to digital

by

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

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Publication Date

2017

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Maritz, C. J. (C. Janse)

(32)

Affinity Advertising and Publishing.

(15)

(11)

(10)

Heller, Steven.

(8)

Independent Institute of Education. Vega School

(8)

Kotler, Philip.

(8)

Aaker, David A.

(7)

Keller, Kevin Lane, 1956-

(6)

Kotler, Philip, author.

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Evening, Martin.

(5)

(5)

Lindström, Martin, 1970-

(5)

(5)

Norman, Donald A.

(5)

Onstott, Scott, author.

(5)

The Independent Institute of Education (Vega School)

(5)

Adams, Douglas, 1952-2001.

(4)

Advertising Media Association of South Africa.

(4)

Ambrose, Gavin.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Denzin, Norman K.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

Harris, Paul, 1971-

(4)

Hill, Charles W. L.

(4)

(4)

Langford, Michael, 1933-

(4)

Lincoln, Yvonna S.

(4)

McQuail, Denis.

(4)

Michalko, Michael, 1940-

(4)

(4)

Peters, Thomas J.

(4)

(4)

Robbins, Stephen P., 1943-

(4)

Steinberg, Sheila.

(4)

Williams, Richard, 1933-2019, author.

(4)

Achebe, Chinua.

(3)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Ching, Francis D. K., 1943-

(3)

Cooper, Donald R.

(3)

(3)

De Bono, Edward, 1933-

(3)

Farrell, Joyce, author.

(3)

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Kapferer, Jean-Noël.

(3)

Kotze, Phillip.

(3)

Louw, M. (Marianne)

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Moodley, Shalina.

(3)

Morrell, Robert.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Percy, Larry, author.

(3)

Quirk eMarketing (Firm)

(3)

(3)

Rudansky-Kloppers, Sharon.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Heerden, Neels, 1957-

(3)

Zeegen, Lawrence.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Allende, Isabel.

(2)

Anton, Kelly Kordes.

(2)

Appignanesi, Richard.

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Ayres, Ian, 1959-

(2)

Bagraim, Jeffrey, contributor.

(2)

Barfoot, Caroline.

(2)

(2)

Baron, Robert A.

(2)

Barry, Pete (Pete S.)

(2)

Bedbury, Scott.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Blatner, David.

(2)

(2)

Bosman, Herman Charles, 1905-1951.

(2)

Bowerman, Bruce L.

(2)

(2)

Brown, Richard, 1971-

(2)

(2)

Buhlungu, S. (Sakhela)

(2)

Burtenshaw, Ken.

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

Clayton, Cherry.

(2)

Clements, James P.

(2)

Conrad, Joseph, 1857-1924.

(2)

Cronje, G. J. de J.

(2)

Csikszentmihalyi, Mihaly.

(2)

Cunningham, Nicole author.

(2)

Daft, Richard L.

(2)

Daly, Niki, author.

(2)

Daniel, John, 1944-2014.

(2)

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durban Art Gallery.

(2)

Durrheim, Kevin.

(2)

(2)

Eckstein, Brenda

(2)

(2)

Economic History Society.

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus, Barney.

(2)

Etzel, Michael J.

(2)

(2)

Felton, George, 1947-

(2)

Fenichell, Stephen.

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

Ford, John C., 1949-

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greenwald, Martin L., 1943-

(2)

Grieshaber, James.

(2)

(2)

Hallett, George.

(2)

Harris, Paul, 1971- author.

(2)

Hartley, Colin.

(2)

Hathorn, Tobias.

(2)

Heussner, Tobias, author.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hoddinott, Brenda.

(2)

(2)

Human Sciences Research Council.

(2)

Human Sciences Research Council. Child, Youth and Family Development Research Programme.

(2)

(2)

Hussain, Frahaan.

(2)

Hybels, Saundra.

(2)

International Accounting Standards Board.

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kegler, Richard.

(2)

Kelley, Tom, 1955-

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Laurie R.

(2)

King, Stephen, 1947-

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Langa, Mandla, 1950-

(2)

(2)

Littman, Jonathan, 1958-

(2)

Louw, Lynette, editor.

(2)

Luttropp, John C.

(2)

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(38)

(27)

(16)

(15)

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(3)

(2)

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(2)

(1)

(1)

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Material Type

Language

(1914)

(6)

(4)

(4)

(4)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(97)

Branding (Marketing)

(69)

(69)

(44)

Brand name products.

(43)

(41)

(35)

Accounting -- Textbooks.

(33)

(33)

Computer graphics.

(32)

Strategic planning.

(30)

Graphic design (Typography)

(29)

(28)

Internet marketing.

(27)

(26)

Photography -- Digital techniques.

(26)

Commercial art.

(25)

Creative ability in business.

(24)

(24)

Brand name products -- Management.

(23)

Consumer behavior.

(22)

Adobe Photoshop.

(21)

Web sites -- Design.

(21)

Brand name products -- South Africa.

(20)

Creative thinking.

(19)

Drawing -- Technique.

(19)

Marketing -- Management.

(19)

(18)

(17)

Communication in marketing.

(17)

(16)

Marketing research.

(16)

Organizational behavior.

(16)

(15)

Consumers' preferences -- South Africa.

(15)

(15)

Fashion design.

(15)

Handbooks and manuals.

(15)

Computer games -- Design.

(14)

Corporations -- Finance.

(14)

Entrepreneurship.

(14)

Image processing -- Digital techniques.

(14)

Pictorial works.

(14)

Social sciences -- Research -- Methodology.

(14)

Social sciences -- Research.

(14)

Südafrika <Staat>

(14)

Accounting -- Problems, exercises, etc.

(13)

Advertising -- South Africa.

(13)

Aufsatzsammlung.

(13)

(13)

(13)

Computer animation.

(13)

Creative ability.

(13)

Criticism, interpretation, etc.

(13)

Industrial management.

(13)

Success in business.

(13)

Visual communication.

(13)

(12)

Advertising copy.

(12)

Arts graphiques.

(12)

Branding (Marketing) -- South Africa.

(12)

(12)

(12)

(12)

Marketing -- South Africa -- Management.

(12)

Mass media -- South Africa.

(12)

(11)

Corporations -- South Africa.

(11)

(11)

(11)

Problems and exercises.

(11)

(10)

Business enterprises -- Finance.

(10)

(10)

Marketing -- South Africa.

(10)

Photography, Artistic.

(10)

Politics and government

(10)

Race relations.

(10)

Research -- Methodology.

(10)

South Africa -- Politics and government -- 1994-

(10)

Video games -- Design.

(10)

Commercial statistics.

(9)

Computer games -- Programming.

(9)

Customer relations.

(9)

Economic development.

(9)

Economic history.

(9)

English language -- Rhetoric.

(9)

English language.

(9)

(9)

Microeconomics.

(9)

Organizational change.

(9)

Photography -- Lighting.

(9)

Report writing.

(9)

South Africa -- Social conditions -- 1994-

(9)

(9)

Advertising campaigns.

(8)

(8)

(8)

(8)

Business names.

(8)

Decision making.

(8)

Developing countries.

(8)

Human-computer interaction.

(8)

Industrial design.

(8)

Manners and customs.

(8)

(8)

(8)

Organizational effectiveness.

(8)

(8)

Adobe Illustrator (Computer file)

(7)

Adobe InDesign (Electronic resource)

(7)

Advertising -- Psychological aspects.

(7)

Animation (Cinematography)

(7)

Apartheid -- South Africa.

(7)

Art publicitaire.

(7)

Business communication.

(7)

C# (Computer program language)

(7)

Consumer behavior -- South Africa.

(7)

Corporate culture.

(7)

Corporate image.

(7)

English language -- Dictionaries.

(7)

Fashion drawing.

(7)

(7)

Gebrauchsgraphik.

(7)

Interpersonal communication.

(7)

(7)

New business enterprises.

(7)

Popular culture.

(7)

Public relations.

(7)

Small business -- Management.

(7)

Social sciences -- Methodology.

(7)

South Africa -- Race relations.

(7)

Strategisch management.

(7)

Südafrika (Staat)

(7)

Trademarks -- South Africa.

(7)

Visual perception.

(7)

(7)

Advertising -- Brand name products.

(6)

(6)

Beeldende kunsten.

(6)

Computer-aided design.

(6)

Consumers' preferences.

(6)

Detective and mystery stories.

(6)

Dressmaking -- Pattern design.

(6)

Industrial management -- Statistical methods.

(6)

(6)

Macroeconomics.

(6)

Marketing research -- South Africa.

(6)

Oral communication.

(6)

Personnel management -- South Africa.

(6)

Product management.

(6)

Sales promotion.

(6)

Self-actualization (Psychology)

(6)

Social conditions.

(6)

Social responsibility of business.

(6)

Staat Südafrika.

(6)

(6)

Strategisches Management.

(6)

(6)

Type and type-founding.

(6)

Verbraucherverhalten.

(6)

Video recordings for the hearing impaired.

(6)

Web site development.

(6)

Adobe After effects.

(5)

(5)

Advertising layout and typography.

(5)

Art and society.

(5)

Art, Modern -- 20th century.

(5)

(5)

Authors, South African -- 20th century -- Biography.

(5)

(5)

Brand name products -- Case studies.

(5)

Business ethics.

(5)

Business mathematics.

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Communication visuelle.

(5)

(5)

Critical thinking.

(5)

(5)

Decision making -- Statistical methods.

(5)

Documentary films.

(5)

(5)

Economic policy.

(5)

(5)

English language -- Grammar.

(5)

Entrepreneurship -- South Africa.

(5)

Flash (Computer file)

(5)

Grafische vormgeving.

(5)

Interpersonal relations.

(5)

(5)

Layout (Printing)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Management -- South Africa.

(5)

Mass media and culture.

(5)

Microsoft Excel (Computer file)

(5)

Organizational behavior -- South Africa.

(5)

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