IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
352 Results Found Subscribe to search results
000000000000IIE
Print
181. 
Cover image for Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
182. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
183. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
184. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
185. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
186. 
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
187. 
Cover image for Economics for managers
Economics for managers
by 
Farnham, Paul G.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run
Available: Copies:
188. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
189. 
Cover image for Introduction to agricultural economics
Introduction to agricultural economics
Introduction to agricultural economics
by 
Penson, John B.
Format: 
Books
Publication Date 
2010
Excerpt: 
What is agricultural economics? -- The U.S. food and fiber industry -- Theory of consumer behavior
Available: Copies:
190. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
Limit Search Results
Access Level
Author
Schiffman, Leon G.
(13)
Kotler, Philip.
(12)
Hawkins, Del I.
(10)
Kanuk, Leslie Lazar.
(9)
Peter, J. Paul.
(9)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Consumer behavior.
(164)
Marketing.
(44)
Motivation research (Marketing)
(22)
Marketing -- Management.
(16)
Marketing -- Psychological aspects.
(16)
Item Available
Advanced Search Location