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by 
Hendricks, Erin.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /
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186. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
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by 
Theron, Candice.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
Available: Copies:
by 
Dickens, Brooke.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The effects of sensory branding on consumer purchase intent / Dickens, Brooke.
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by 
Mathur, Nita, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer culture, modernity and identity / Mathur, Nita, editor of compilation.
Available: Copies:
190. 
Cover image for Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
SOCIAL RESPONSIBILITY -- 10.Consumers and CSR understanding: nuances in consumer perceptions of corporate
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by 
Scammell, Margaret.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer democracy : the marketing of politics / Scammell, Margaret.
Available: Copies:
192. 
Cover image for Controversies in contemporary advertising
by 
Sheehan, Kim.
Format: 
Books
Publication Date 
2014
Excerpt: 
advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and
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