services" / Laura A. Costanzo -- "The role of organizational culture in the corporate branding process at

commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer

anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and

-to-peer revolution and the future of music -- A work in progress or the final edit? -- Imagineering -- Culture as

Mass media and culture.

Popular culture -- Economic aspects.

Culture -- Study and teaching.

Corporate culture.

: technology, industry, culture -- Electronic commerce and the global knowledge economy -- Digital media

historical-cultural narratives. Moving from the prehistoric Polynesian culture on Easter Island to the

. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture

-- 3. Gettign to know another culture -- 4. Individuals and groups in business cultures -- 5