by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
by
Holloway, J. Christopher.
Format:
Books
Publication Date
2004
Excerpt:
Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Format:
Books
Publication Date
2004
Excerpt:
finding new opportunities -- Your company's marketing planning process is deficient -- Your company
by
Masterman, Guy.
Format:
Books
Publication Date
2004
Excerpt:
-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2004
Excerpt:
Brand name products -- Planning.
by
Morgan, Adam.
Books24x7 http://www.books24x7.com/marc.asp?bookid=11256
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=219706
ebrary http://site.ebrary.com/id/10300671
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ebrary http://site.ebrary.com/id/10300671
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MyiLibrary http://www.myilibrary.com?id=27115
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Brand name products -- Planning.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
by
Dessler, Gary, 1942-
Format:
Books
Publication Date
2004
Excerpt:
cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic
by
Haley, Marjorie Hall, 1952-
Format:
Books
Publication Date
2004
Excerpt:
-- Planning for the standards-based classroom -- Evaluating and creating interactive and content
by
DiVanna, Joseph.
Format:
Books
Publication Date
2004
Excerpt:
Strategic planning.
by
McMahon-Beattie, Una.
Format:
Books
Publication Date
2004
Excerpt:
-Beattie, and Liz Sharples -- -- Part 2: Design of Sport and Leisure Facilities -- Facilities planning / Bryn


