Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

Can FNB's recent success in customer service be applied in Vodacom South Africa?

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Developing a methodology for ludology

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens