Writing Internet Partnership / David A. Tillyer and Louisa S. Wood. 11. The Internet and Content

information society and details the new social and economic developments brought by the Internet and the 'new

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers

-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers

Don't just surf : effective research strategies for the net / Henninger, Maureen, 1940-

Television viewers -- Research -- United States.

, in the 'Internet community' and in academic research.

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start

future for children and the Internet / Advertising's effects : juxtaposing research with older and

, including cultural studies and identity, mass media and the Internet, nationalism and McDonaldization, and

-- Education on-line distance learning and the internet -- Educational multimedia -- Creating computer