-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

reporting period -- Fair value measurement -- Taxation -- Property, plant and equipment -- Leases -- Revenue

-- Questionnaire development I : measurement error and question writing -- Questionnaire development II

of transformation -- Alternative variables - leadership -- Alternative variables - measurement of

processes: a performance measurement system that tracks and rewards customer service and loyalty

Measurement -- Validity, Reliability, and Precision: In Research Projects and in Measurement -- Validity and

Key Terms -- 4. Literature Reviews -- 5. Measurement -- 6. Sampling -- 7. Analysis -- 8. Ethics -- 9

personality -- Testing and society -- Basic concepts in measurement and statistics -- Scales, transformations

research -- Research ethics and philosophies -- Conceptualization and measurement -- Sampling -- Causation

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

Part 1. Measurement. 1. Introduction to financial management -- 2. Financial statements -- 3. Ratio

viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale