Sales promotion.

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

receipts cycle : sales, debtors, cash and cash at bank -- Payroll and personnel cycle -- The acquisition

BUSINESS & ECONOMICS -- Sales & Selling.

ideas generation and innovation -- Mind mapping for strategic thinking -- Mind mapping to increase sales

and procurement -- Enterprise resource planning systems -- Forecasting -- Sales and operations

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

: Professional and legal responsibilities -- Federal securities acts -- Business structure -- Contracts -- Sales

Sales promotion.

-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales

selling a long position -- Selling stock short -- Covering short sales -- Additional suggestions

-At the Heart of the Need for Persuasive Tactics -- The Sales Orientation and the Need for Persuasive