: consumption subcultures -- Ch. 12. Economic and social segments -- Ch. 13. Organizational and household

, Ethnicity. 7. Demographic Subcultures: Income and Social Class. 8. Psychographics: Personality, Attitudes

The social psychology of group identity and social conflict : theory, application, and practice /

settings. 10. Reference Groups and Family Influences -- 11. Social Class and Consumer Behavior -- 12. The

their influence in the region. All the major battles and campaigns are discussed with reference to the

Mass media -- Social aspects -- United States.

array of methodologies. They will also appreciate the social and cultural factors that influence how

framework for understanding the process of media communication, setting debates firmly in social, cultural

/ Social and cultural aspects of organisations -- Teamwork in organisations / Leadership, power, and

Social interaction.

communication and social psychology are seamlessly integrated to give students a solid grasp of foundational

Social psychology / Baron, Robert A.