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157. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
Management information systems : the manager's view / Schultheis, Robert A.
Available: Copies:
158. 
Cover image for How hits happen : forecasting predictability in a chaotic marketplace
by 
Farrell, Winslow.
Format: 
Books
Publication Date 
1998
Excerpt: 
everywhere, from marketing managers to management consultants, strategic planners to small-business owners.
Available: Copies:
159. 
Cover image for The MBA handbook : study skills for managers
by 
Cameron, Sheila.
Format: 
Books
Publication Date 
1997
Excerpt: 
Master of business administration degree.
Available: Copies:
160. 
Cover image for Executive EQ : emotional intelligence in business
by 
Cooper, Robert K.
Format: 
Books
Publication Date 
1997
Excerpt: 
Executive EQ : emotional intelligence in business / Cooper, Robert K.
Available: Copies:
161. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
strategically use new relationship-building tools, database management systems and communication technologies to
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by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
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163. 
Cover image for Corporate strategy : resources and the scope of the firm
by 
Collis, David J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategisches Management.
Available: Copies:
164. 
Cover image for Electronic commerce : a manager's guide
by 
Kalakota, Ravi.
Format: 
Books
Publication Date 
1997
Excerpt: 
-Chain Management -- 11. Intranets and Customer Asset Management -- 12. Intranets and Manufacturing -- 13. Intranets
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by 
Phatak, Arvind V.
Format: 
Books
Publication Date 
1997
Excerpt: 
International business enterprises -- Management.
Available: Copies:
166. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
Tourism : how effective management makes the difference / Doswell, Roger.
Available: Copies:
167. 
Cover image for Introduction to information systems
by 
O'Brien, James A., 1936-
Format: 
Books
Publication Date 
1997
Excerpt: 
Management -- Data processing.
Available: Copies:
168. 
Cover image for Strategic management and information systems : an integrated approach
by 
Robson, Wendy.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic management and information systems : an integrated approach / Robson, Wendy.
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