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1. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, concept and benefit testing, copy testing from a legal perspective, and computer-assisted data analysis.
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2. 
Cover image for Understanding the consumer : a psychological approach
by 
Statt, David A., 1942-
Format: 
Books
Publication Date 
1997
Excerpt: 
a psychological perspective and psychological themes that cross different areas are highlighted
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by 
Greenwald, Martin L., 1943-
Format: 
Books
Publication Date 
1997
Excerpt: 
Introduction to Graphic Design and Printing Production Technology -- Historical Perspective of
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by 
McKenzie, Craig.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Bargaining round-up 1996: a SADTU perspective. Teacher organisation responses to the resolutions of the
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5. 
Cover image for The comparative imagination : on the history of racism, nationalism, and social movements
by 
Fredrickson, George M., 1934-
Format: 
Books
Publication Date 
1997
Excerpt: 
since Emancipation: The Search for a Comparative Perspective -- 8. Reform and Revolution in American and
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6. 
Cover image for Reconstructing political theory : feminist perspectives
by 
Shanley, Mary Lyndon, 1944-
Format: 
Books
Publication Date 
1997
Excerpt: 
Reconstructing political theory : feminist perspectives / Shanley, Mary Lyndon, 1944-
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7. 
Cover image for Design for multimedia learning
by 
Boyle, Tom (Professor)
Format: 
Books
Publication Date 
1997
Excerpt: 
-- 8. Design action potential -- 9. A holistic perspective on presentation design -- 10. The multimedia
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8. 
Cover image for Economics : principles, problems, and policies
by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pitfalls to Objective Thinking -- The Economic Perspective -- Fast-Food Lines: An Economic Perspective
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by 
Nieuwenhuizen, C.
Format: 
Books
Publication Date 
1996
Excerpt: 
enterprises. Entrepreneurship and small business management in perspective. Definions of an entrepreneur. The
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by 
Prinsloo, E.
Format: 
Books
Publication Date 
1996
Excerpt: 
sciences as perspectives on reality; Various disciplines as perspectives in the science of education. The
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by 
Horne, Peter, 1941-
Format: 
Books
Publication Date 
1996
Excerpt: 
tackling such issues as the advantages of adopting a queer perspective on past art, the responses of
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12. 
Cover image for Family therapy : a systemic integration
by 
Becvar, Dorothy Stroh.
Format: 
Books
Publication Date 
1996
Excerpt: 
pt. 1. The systemic framework: -- Two different world views -- The historical perspective -- The
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