psychological theories and empirical research findings to real-life industry examples, showing how scientific

. Psychological well-being and maladjustment at work -- 12. Psychological assessment and research in the work

relations. The book also includes a discussion of key critical themes in public relations research and

social media marketing research and practice. 11 new case studies have been added to the 'Case Zone

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

. Everyday People, Extraordinary Leadership draws on the authors' deep well of research and practical

communication theories, current research, extensions, and applications in a thoughtfully organized and engaging

Tax Research & Publication

Formative research -- Strategy -- Tactics -- Evaluative research.

of advertising research -- Uses of advertising research -- Research ethics.

Qualitative research -- Data processing.

Social sciences -- Research -- Methodology.