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205. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
206. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
BUSINESS & ECONOMICS -- Marketing -- General.
Available: Copies:
207. 
Cover image for Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.
Available: Copies:
208. 
Cover image for Public relations
by 
Gordon, Averill.
Format: 
Books
Publication Date 
2011
Excerpt: 
business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate
Available: Copies:
209. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
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by 
Werner, Amanda.
Format: 
Books
Publication Date 
2011
Excerpt: 
contemporary issues related to business ethics, social networking, performance excellence, changing
Available: Copies:
211. 
Cover image for Business research methods
by 
Blumberg, Boris.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business research methods / Blumberg, Boris.
Available: Copies:
212. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
. Services Marketing -- 14. Business-to-Business Marketing -- 15. Relationship Marketing -- 16. Not
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213. 
Cover image for Media, markets, and morals
by 
Spence, Edward H.
Format: 
Books
Publication Date 
2011
Excerpt: 
business of the media and the business of the market -- Professionalism in behavior and identity -- A
Available: Copies:
214. 
Cover image for Essentials of management and leadership in public health
by 
Burke, Robert E.
Format: 
Books
Publication Date 
2011
Excerpt: 
business, education, and government. Essentials of Management and Leadership in Public Health offers public
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215. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society
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216. 
Cover image for Ethical leadership : global challenges and perspectives
by 
Millar, Carla, 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Business ethics.
Available: Copies:
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