managerial tool for business strategy and implementation."--The back cover.

BPMN 2.0 handbook : methods, concepts, case studies and standards in business process modeling

brand architecture -- 3.2.Brand-name strategy -- 3.3.Brand portfolio -- 3.4.Sub-branding -- 3.5.Brand

. Business Sustainability and Accountability examines business sustainability and accountability reporting

Foundations of strategy / Grant, Robert M., 1948-

strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart

-corporation--startup-collaboration / Noboru Maeda -- ch. 16 Licensing strategy of Japanese Firms / Nobuo Takahashi

International business enterprises -- Management.

The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical

International management : culture, strategy, and behavior / Luthans, Fred.

International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-

Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein