Communication in organizations -- United States -- Case studies.

Intercultural communication.

Communication design : principles, methods, and practice / Frascara, Jorge.

's product and service policies need tightening -- Your company's brand-building and communication skills are

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

cultural and ethical environment -- Planning : Decision making ; The basic planning process ; Strategic

-- Managing yourself and your time -- Prospecting -- Planning the sales call -- Sales presentation methods

-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written

Marketing -- Planning.

Practices -- Managing in a Contemporary World -- Planning -- Foundations of Planning -- Foundations of

-- Managing yourself and your time -- Prospecting -- Planning the sales call -- Sales presentation methods

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp