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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Social Effects -- Economic Effects of Advertising -- Effects on Consumer Choice -- Effects on Competition
Available: Copies:
26. 
Cover image for Teaching naked : how moving technology out of your college classroom will improve student learning
by 
Bowen, José Antonio.
Format: 
Books
Publication Date 
2012
Excerpt: 
PART I: The New Digital Landscape. The Flat Classroom and Global Competition ; Social Proximity and
Available: Copies:
27. 
Cover image for Business cases
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2012
Excerpt: 
-based competition in the South African airline market -- 3. Innovation and technology : principles and cases in
Available: Copies:
28. 
Cover image for The management of strategy : concepts and cases
by 
Ireland, R. Duane.
Format: 
Books
Publication Date 
2012
Excerpt: 
Competition.
Available: Copies:
29. 
Cover image for Social information : gaining competitive and business advantage using social media tools
by 
Brown, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social information : gaining competitive and business advantage using social media tools / Brown
Available: Copies:
30. 
Cover image for Applied international trade
by 
Bowen, Harry.
Format: 
Books
Publication Date 
2012
Excerpt: 
Competition, International.
Available: Copies:
31. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
orientation as a competitive model -- 15.1.Value disciplines -- 15.2.Competition strategies -- 15.3.Market
Available: Copies:
32. 
Cover image for Branding television
by 
Johnson, Catherine.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of
Available: Copies:
33. 
Cover image for The WTO and trade in services
by 
Hoekman, Bernard M., 1959-
Format: 
Books
Publication Date 
2012
Excerpt: 
/ Harry Huizinga -- 26.`Trade in International Transport Services: The Role of Competition', Review of
Available: Copies:
34. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
.Competitor Analysis (Step 4) -- 5.1.Competition environment -- 5.2.Fourteen positioning approaches -- 5.3
Available: Copies:
35. 
Cover image for Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer
Available: Copies:
36. 
Cover image for The dynamics of global economic governance : the financial crisis, the OECD, and the politics of international tax cooperation
by 
Eccleston, Richard, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Politics without conviction : the OECD's failed Harmful Tax Competition initiative -- The financial crisis
Available: Copies:
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