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205. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
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206. 
Cover image for Microeconomics : principles, problems, and policies
by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
2008
Excerpt: 
: Extensions of demand and supply analysis -- consumer behavior and utility maximization -- The costs of
Available: Copies:
207. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
208. 
Cover image for Inequality, consumer credit and the saving puzzle
by 
Brown, Christopher, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Inequality, consumer credit and the saving puzzle / Brown, Christopher, 1955-
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209. 
Cover image for Organizational behavior : improving performance and commitment in the workplace
by 
Colquitt, Jason.
Format: 
Books
Publication Date 
2008
Excerpt: 
Organizational behavior : improving performance and commitment in the workplace / Colquitt, Jason.
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210. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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by 
Frank, Robert H.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior.
Available: Copies:
212. 
Cover image for Consumer behaviour
by 
Blythe, Jim
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Blythe, Jim
Available: Copies:
by 
Vinod, Hrishikesh D., 1939-
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
analysis of consumer behavior -- 9. Single, double and maximum entropy bootsptrap and inference -- 10
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215. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the
Available: Copies:
216. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
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