Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

The sensational senses exploring how café interior design influences sensory experience

What is on the bottle : a study into key visual elements of South African wine label design and packaging

A healthy brand audit

The use of gamification as a marketing communication tool to engage with South African millenials

Assessment of SA rugby brands and followers in non-traditional rugby communities

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

Critical success factors for Cape Town based rock bands to build a brand identity and create value

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

The myth of happiness to popular culture and the media

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry