-out attack against the competition and win the long-term war for mindshare and sales. This handy, portable

deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The

government -- 4.Expected sales and profits -- 5.Costs: direct, associated, and replacement investment costs

-At the Heart of the Need for Persuasive Tactics -- The Sales Orientation and the Need for Persuasive

Research in Consumer Behavior Analysis -- 6.A Prompting Procedure for Increasing Sales in a Small Pet Store

not? -- Consumer approaches to information-gathering -- Risk and uncertainty -- Involvement -- Sales

Sales promotion -- Management.

a sales tool -- 1.8.Objective - serve - using the Internet as a customer-service tool -- 1.9

-- Margin Purchases and Short Sales -- Margin Purchases -- Short Sales -- Types of Markets and Orders

Sales personnel -- Attitudes.

products -- Music retailers -- Sales leaders -- Promotion of musical products -- Mail order and online

production process; 5. Journal metrics; 6. Marketing and sales; 7. Fulfilment; 8. Journal finances; 9