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13. 
Cover image for Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
, telephone, or electronic, copy is still king. And Write on Target will help you to crowning achievements in
Available: Copies:
14. 
Cover image for Global information and world communication : new frontiers in international relations
by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
. Global Information and World Communication will be essential reading for students and scholars of
Available: Copies:
15. 
Cover image for Introduction to the personal software process
by 
Humphrey, Watts S., 1927-
Format: 
Books
Publication Date 
1997
Excerpt: 
that will help them do competent professional work and better apply their programming expertise for
Available: Copies:
16. 
Cover image for Imaginization : new mindsets for seeing, organizing and managing
by 
Morgan, Gareth, 1943-
Format: 
Books
Publication Date 
1997
Excerpt: 
"Imaginization" is a way of thinking and organizing. It is a key managerial skill that will help
Available: Copies:
17. 
Cover image for Audience analysis
by 
McQuail, Denis.
Format: 
Books
Publication Date 
1997
Excerpt: 
Providing both an overview of past research and a guide to current thinking, Audience Analysis will
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18. 
Cover image for The ethnicity reader : nationalism, multiculturalism, and migration
by 
Rex, John.
Format: 
Books
Publication Date 
1997
Excerpt: 
in Multicultural Societies. Ethnicity in the USA / Will Kymlicka. Multiculturalism in welfare states
Available: Copies:
19. 
Cover image for Handbook of human factors and ergonomics
by 
Salvendy, Gavriel, 1938-
Format: 
Books
Publication Date 
1997
Excerpt: 
primarily applications-oriented. Hence throughout readers will find case studies, examples, figures, and
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20. 
Cover image for Composing qualitative research
by 
Golden-Biddle, Karen.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Organized around the metaphor of "story," Composing Qualitative Research will illuminate the importance of
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21. 
Cover image for Year 2000 solutions for dummies
by 
Bourne, Kelly C.
Format: 
Books
Publication Date 
1997
Excerpt: 
This book contains vital information for ensuring that computer systems will function properly when
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22. 
Cover image for Guns, germs, and steel : the fates of human societies
by 
Diamond, Jared M.
Format: 
Books
Publication Date 
1997
Excerpt: 
rich in dramatic revelations that will fascinate readers even as it challenges conventional wisdom.
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23. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
you finish this book, not only will your plan be ready but you'll be ready to implement your plan! The
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24. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
decision makers will also find that this book addresses vital management issues. These include the
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