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217.

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

by

Sauer, Nicole.

Format:

Manuscript

Publication Date

2016

Available: Copies:

218.

Cover image for The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

The effect of corporate rebranding : National Lotteries Commission perspective

by

Mashiane, Lebogang.

Format:

Manuscript

Publication Date

2016

Available: Copies:

219.

Cover image for The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

by

Flatt, Andrew.

Format:

Manuscript

Publication Date

2016

Available: Copies:

220.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

by

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Available: Copies:

221.

Cover image for The 21st century food market vendor

The 21st century food market vendor

The 21st century food market vendor

by

Snyman, Marguerite.

Format:

Manuscript

Publication Date

2016

Available: Copies:

222.

Cover image for Media and society

Media and society

by

O'Shaughnessy, Michael, 1951- author.

Format:

Books

Publication Date

2016

Available: Copies:

223.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Available: Copies:

224.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Available: Copies:

225.

Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

by

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Available: Copies:

226.

Cover image for First steps in research

First steps in research

First steps in research

by

Maree, Kobus, 1951- editor.

Format:

Books

Publication Date

2016

Available: Copies:

227.

Cover image for Adobe After Effects CC : 2015 release

Adobe After Effects CC : 2015 release

by

Gyncild, Brie, author.

Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780134306834

Format:

Books

Publication Date

2016

Available: Copies:

228.

Cover image for Adobe Photoshop CC for photographers : 2015 release : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

Adobe Photoshop CC for photographers : 2015 release : a professional image editor's guide to the creative use of Photoshop for the Macintosh and PC

by

Evening, Martin, author.

Format:

Books

Publication Date

2016

Available: Copies:

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Independent Institute of Education. Design School Southern Africa.

(96)

Independent Institute of Education. Vega School of Brand Leadership.

(46)

Maritz, C. J. (C. Janse)

(25)

Affinity Advertising and Publishing.

(11)

Ching, Francis D. K., 1943-

(8)

Museum of Modern Art (New York, N.Y.)

(8)

Asensio Cerver, Francisco.

(7)

(7)

Langford, Michael, 1933-

(7)

(7)

Du Plooy-Cilliers, F. (Franzél)

(6)

Hedgecoe, John.

(6)

Kotler, Philip, author.

(6)

Lucie-Smith, Edward.

(6)

(5)

Ambrose, Gavin, author.

(5)

(5)

(5)

(5)

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

The Independent Institute of Education (Vega School)

(5)

Wilhide, Elizabeth.

(5)

Bradbury, Dominic.

(4)

Burke, Rory, 1952-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Freeman, Michael, 1945-

(4)

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lindström, Martin, 1970-

(4)

Moodley, Shalina.

(4)

Onstott, Scott, author.

(4)

Quirk eMarketing (Firm)

(4)

Schultz, Frances.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Taschen, Angelika.

(4)

Williams, Richard, 1933-2019, author.

(4)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Bridgeman Art Library.

(3)

Busselle, Michael.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cartier-Bresson, Henri, 1908-2004.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

Fiell, Charlotte.

(3)

Gilliatt, Mary.

(3)

Gladwell, Malcolm, 1963-

(3)

Grant, John, 1949-

(3)

Grosenick, Uta.

(3)

Harris, Paul, 1971-

(3)

Heller, Steven.

(3)

Hicks, Roger, 1950-

(3)

International Center of Photography.

(3)

Keller, Kevin Lane, 1956-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Meggs, Philip B.

(3)

(3)

Nakamichi, Tomoko.

(3)

Newhall, Beaumont, 1908-1993.

(3)

(3)

Percy, Larry, author.

(3)

Robbins, Stephen P., 1943-

(3)

Rudansky-Kloppers, Sharon.

(3)

South African Bureau of Standards. Design Institute.

(3)

(3)

Van Leeuwen, Theo, 1947-

(3)

Van Zandt, Eleanor.

(3)

Venter, Peet, 1964-

(3)

Wegner, Trevor.

(3)

Aaker, David A.

(2)

Adams, Ansel, 1902-1984.

(2)

Advertising Media Association of South Africa.

(2)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton Hoffman Associates.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Bahamón, Alejandro.

(2)

Baker, Wendy, 1938-

(2)

Ballen, Roger, 1950-

(2)

(2)

Barker, Rachel, 1958-

(2)

Barry, R. (Robin)

(2)

Bavister, Steve.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

Bestley, Russell.

(2)

Bezuidenhout, Rose-Marié.

(2)

Binggeli, Corky.

(2)

(2)

(2)

(2)

(2)

Brown, Richard, 1971-

(2)

Calvert, Sheena.

(2)

Carter, David E.

(2)

(2)

(2)

Clements, James P.

(2)

(2)

Conran, Sebastian.

(2)

Cottrell, Stella.

(2)

Cunningham, Nicole author.

(2)

(2)

Daly, Tim, 1964-

(2)

(2)

De Bono, Edward, 1933-

(2)

De La Haye, Amy.

(2)

Denzin, Norman K.

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Doordan, Dennis P.

(2)

Drewniany, Bonnie L.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Escher, M. C. (Maurits Cornelis), 1898-1972.

(2)

Evamy, Michael.

(2)

Ewing, William A.

(2)

(2)

Felton, George, 1947-

(2)

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fiell, Charlotte, 1965-

(2)

Fourie, Pieter J. (Pieter Jacobus), 1950-

(2)

(2)

(2)

(2)

(2)

Gardner, Helen, 1878-1946.

(2)

Gido, Jack, 1945-

(2)

Glanfield, Colin.

(2)

(2)

Gombrich, E. H. (Ernst Hans), 1909-2001.

(2)

(2)

Grant, Robert M., 1948- author.

(2)

(2)

Grobbelaar, André.

(2)

Gössel, Peter, 1956-

(2)

(2)

Hall, Stuart, 1932-2014.

(2)

Harris, Paul, 1971- author.

(2)

Hathorn, Tobias.

(2)

Higson-Smith, Craig, 1969-

(2)

Hilliard, Elizabeth, 1960-

(2)

Holden, Kritina.

(2)

Howell, Alexander-Ross.

(2)

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Joseph-Armstrong, Helen.

(2)

Juroszek, Steven P.

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

(2)

Kliczkowski, Sol.

(2)

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lauer, David A.

(2)

Laver, James, 1899-1975.

(2)

(2)

Leibovitz, Annie, 1949-

(2)

Leuthäuser, Gabriele, 1950-

(2)

Lidwell, William.

(2)

Lincoln, Yvonna S.

(2)

London, Barbara, 1936-

(2)

Louw, Lynette, editor.

(2)

(2)

(2)

Luscombe-Whyte, Mark.

(2)

Maivald, James J.

(2)

Maree, Kobus, 1951-

(2)

Marinovich, Greg.

(2)

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(2)

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(22)

(13)

(10)

(6)

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(2)

(1)

(1)

(1)

(1)

(1)

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Subject

(60)

Interior decoration.

(58)

(48)

Branding (Marketing)

(41)

(35)

(34)

Pictorial works.

(34)

Photography, Artistic.

(32)

(32)

Graphic design (Typography)

(29)

Commercial art.

(27)

Brand name products.

(25)

Photography -- Digital techniques.

(25)

Accounting -- Textbooks.

(24)

(24)

(23)

Handbooks and manuals.

(23)

Strategic planning.

(23)

Computer graphics.

(22)

Fashion design.

(21)

Portrait photography.

(21)

(20)

Internet marketing.

(20)

(19)

Creative ability in business.

(18)

Brand name products -- Management.

(17)

Criticism, interpretation, etc.

(17)

Drawing -- Technique.

(17)

(16)

(16)

Web sites -- Design.

(16)

(15)

Creative thinking.

(15)

Photography -- Lighting.

(15)

Communication in marketing.

(13)

Computer games -- Design.

(13)

Entrepreneurship.

(13)

Social sciences -- Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

(12)

(11)

(11)

Brand name products -- South Africa.

(11)

House furnishings.

(11)

(11)

Social sciences -- Research.

(11)

Visual communication.

(11)

Adobe Photoshop.

(10)

Architecture, Domestic.

(10)

Art, Modern -- 20th century.

(10)

Computer games -- Programming.

(10)

Creative ability.

(10)

Industrial design.

(10)

Marketing -- South Africa -- Management.

(10)

Type and type-founding.

(10)

Advertising copy.

(9)

Architecture, Modern -- 20th century.

(9)

Clothing and dress.

(9)

Computer-aided design.

(9)

Consumer behavior.

(9)

(9)

Interior architecture.

(9)

Marketing -- Management.

(9)

Photography -- Handbooks, manuals, etc.

(9)

Research -- Methodology.

(9)

Small business -- Management.

(9)

Art -- History.

(8)

(8)

Clothing trade.

(8)

(8)

(8)

Computer animation.

(8)

Dressmaking -- Pattern design.

(8)

Dressmaking -- Patterns.

(8)

Exhibition catalogs.

(8)

Image processing -- Digital techniques.

(8)

(8)

New business enterprises.

(8)

(8)

Success in business.

(8)

Video games -- Design.

(8)

(7)

Animation (Cinematography)

(7)

(7)

Communication in design.

(7)

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Human-computer interaction.

(7)

Interior decoration -- Amateurs' manuals.

(7)

(7)

(7)

Manners and customs.

(7)

(7)

(7)

Project management.

(7)

(7)

Adobe Illustrator (Computer file)

(6)

Architecture -- History.

(6)

(6)

C# (Computer program language)

(6)

Communication visuelle.

(6)

Consumers' preferences -- South Africa.

(6)

Corporations -- South Africa.

(6)

Economic development.

(6)

(6)

English language.

(6)

Fashion drawing.

(6)

Grafische vormgeving.

(6)

Interior decoration -- History -- 20th century.

(6)

(6)

(6)

Lighting, Architectural and decorative.

(6)

(6)

Marketing research.

(6)

(6)

Oral communication.

(6)

Organizational effectiveness.

(6)

Painting -- History.

(6)

(6)

Photography -- Processing.

(6)

(6)

Social sciences -- Methodology.

(6)

Three-dimensional display systems.

(6)

Trademarks -- South Africa.

(6)

(6)

Visual perception.

(6)

Written communication.

(6)

Advertising -- South Africa.

(5)

(5)

Architectural design.

(5)

Architectural drawing -- Technique.

(5)

Architecture, Modern.

(5)

(5)

Aufsatzsammlung.

(5)

(5)

(5)

Business communication.

(5)

Business enterprises -- Finance.

(5)

Business mathematics.

(5)

Communication in management.

(5)

(5)

Consumers' preferences.

(5)

Costume design.

(5)

Decision making.

(5)

Decoration and ornament.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Fashion -- History.

(5)

Fashion merchandising.

(5)

Gebrauchsgraphik.

(5)

(5)

(5)

(5)

(5)

(5)

Marketing -- South Africa.

(5)

Mass media and culture.

(5)

(5)

Organizational behavior.

(5)

Painting -- Technique.

(5)

Personnel management -- South Africa.

(5)

Photography -- Technique.

(5)

Photography, Artistic -- Exhibitions.

(5)

Photojournalism.

(5)

Problems and exercises.

(5)

Product management.

(5)

Report writing.

(5)

Space (Architecture)

(5)

Südafrika <Staat>

(5)

Tailoring (Women's)

(5)

(5)

Visuelle Kommunikation.

(5)

(5)

3ds max (Computer file)

(4)

Academic writing.

(4)

Afrikaans language -- Dictionaries -- English.

(4)

(4)

Architecture -- United States -- History -- 20th century.

(4)

Art -- Dictionaries.

(4)

Art and society.

(4)

(4)

(4)

Art, Modern -- 20th century -- Exhibitions.

(4)

Arts graphiques.

(4)

(4)

(4)

Career development.

(4)

Cartooning -- Technique.

(4)

Cinematography -- Special effects.

(4)

Clothing and dress -- History.

(4)

Commercial art -- United States -- Marketing.

(4)

Communication in organizations.

(4)

Corporations -- Finance.

(4)

Costume -- History.

(4)

Critical thinking.

(4)

(4)

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