by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Rensburg, Ronél S.
Format:
Books
Publication Date
2003
Excerpt:
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
by
Kotler, Philip.
Format:
Books
Publication Date
2003 2002
Excerpt:
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
by
Backman, Michael, 1967-
Publisher description http://www.loc.gov/catdir/description/hol031/2002032672.html
Table of contents http://www.loc.gov/catdir/toc/hol031/2002032672.html
Table of contents http://www.loc.gov/catdir/toc/hol031/2002032672.html
Format:
Books
Publication Date
2003
Excerpt:
Intercultural communication -- Asia.
by
Lewicki, Roy J.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002024635.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2002024635-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002024635.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2002024635-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002024635.html
Format:
Books
Publication Date
2003
Excerpt:
Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases
by
Van Deventer, Idilette.
Format:
Books
Publication Date
2003
Excerpt:
guiding the actions of people in a school -- 10. Leadership and motivational skills -- 11. Communication
by
Hartley, Peter, 1946-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/2001048113-d.html
Inhaltsverzeichnis Business communication
Inhaltsverzeichnis Business communication
Format:
Books
Publication Date
2002
Excerpt:
Business communication / Hartley, Peter, 1946-
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
Marketing -- Planning.
by
Brevis, Tersia, 1967-
Format:
Books
Publication Date
2002
Excerpt:
-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
Marketing -- Planning.
by
Turban, Efraim.
Table of contents http://www.loc.gov/catdir/toc/wiley021/2001045647.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2001045647.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2001045647.html
Format:
Books
Publication Date
2002
Excerpt:
. Transaction Processing, Innovative Functional Systems, CRM, and Integration -- 8. IT Planning and BPR -- 9
by
Lindlof, Thomas R.
Table of contents http://www.loc.gov/catdir/toc/fy033/2002005205.html
Format:
Books
Publication Date
2002
Excerpt:
Qualitative communication research methods. Lindlof, Thomas R.
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