An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

Branding the ordinary

Alcohol affair : the influence of experiential marketing on purchase behaviour

Leveraging customer service to build brand equity

Fashion branding and social media : the impact of social media on branding in the fashion industry

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Social media and best practice : the consumer-brand relationship