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1. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12
Available: Copies:
2. 
Cover image for Marketing research
by 
Burns, Alvin C., author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement
Available: Copies:
3. 
Cover image for Transforming violent political movements : rebels today, what tomorrow?
by 
Grisham, Kevin E., 1973- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
of transformation -- Alternative variables - leadership -- Alternative variables - measurement of
Available: Copies:
4. 
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: a performance measurement system that tracks and rewards customer service and loyalty
Available: Copies:
5. 
Cover image for Social capital and its institutional contingency : a study of the United States, China, and Taiwan
by 
Lin, Nan, 1938- editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- 4.Status-Based Differential Memory and Measurement of Social Capital: Recall Errors and Bias
Available: Copies:
6. 
Cover image for Research foundations : how do we know what we know?
by 
Woodwell, Douglas.
Format: 
Books
Publication Date 
2014
Excerpt: 
Measurement -- Validity, Reliability, and Precision: In Research Projects and in Measurement -- Validity and
Available: Copies:
7. 
Cover image for Achieving high quality care : practical experience from NICE
by 
Leng, Gillian, 1960- editor.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
measurement to support change and improvements in healthcare / Nick Baillie -- Conclusion and reflections
Available: Copies:
8. 
Cover image for Contemporary health promotion in nursing practice
by 
Raingruber, Bonnie.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Nursing informatics / Bonnie Raingruber and Amy Zausch -- Evaluation, research, and measurement in health
Available: Copies:
by 
Chartered Management Institute (Great Britain)
Format: 
Books
Publication Date 
2014
Excerpt: 
. Researching new markets . Corporate mission and values . Setting objectives . Performance measurement and
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10. 
Cover image for After greenwashing : symbolic corporate environmentalism and society
by 
Bowen, Frances, 1973- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Study 3: the evolution of measurement and performance standards -- 8. Measurement and methods -- 9
Available: Copies:
11. 
Cover image for Analyzing media messages : using quantitative content analysis in research
by 
Riffe, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
Analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data Analysis -- 9
Available: Copies:
12. 
Cover image for Research methods and statistics for public and nonprofit administrators : a practical guide
by 
Nishishiba, Masami, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
research methods for continuous improvement : program evaluation and performance measurement -- Appendix A
Available: Copies:
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