The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Product placement in TV shows : insights into the effectiveness of product placement

The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approach

An exploration of apparel as the key construct of the personal brand

In what way is the South African government's transformation policy affecting the Springbok brand?

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothing

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

Designing the psychological make-up of the consumer who buys counterfeit brands

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market