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1. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available: Copies:
2. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
Available: Copies:
4. 
Cover image for Psychology : an introduction
by 
Swartz, Leslie, 1955- author, ditor.
Format: 
Books
Publication Date 
2016
Excerpt: 
detail provided in the narrative introductions, research findings and relevant case studies. This gives
Available: Copies:
5. 
Cover image for Developing a fashion collection
by 
Renfrew, Elinor.
Format: 
Books
Publication Date 
2016
Excerpt: 
collection -- The brief -- Your portfolio -- Research and development -- Presentation -- Conclusion -- Index
Available: Copies:
6. 
Cover image for Reflections of South African university leaders, 1981 to 2014
by 
Muller, Johan, editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
institutional restructuring -- Leadership challenges for research-intensive universities -- Gender and
Available: Copies:
7. 
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
themes in public relations research and exploratory case studies on public relations practices in
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8. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
psychological findings on the impact of advertising, and discusses the research in the context of recent
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9. 
Cover image for Foreign policy : theories, actors, cases
by 
Smith, Steve, 1952- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
International relations -- Research.
Available: Copies:
11. 
Cover image for Computer organization and architecture : designing for performance
by 
Stallings, William.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Research Projects -- Simulation Projects -- Assembly Language Projects -- Reading/Report Assignments
Available: Copies:
12. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Technological Environment -- Product Policy and Total Quality Issues -- Adopting the Best Research and
Available: Copies:
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