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2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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by 
Koekemoer, Ludi (ed.)
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing communications Koekemoer, Ludi (ed.)
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4. 
Cover image for Graphic design
by 
Tappenden, Curtis.
Format: 
Books
Publication Date 
2004
Excerpt: 
Visual communication.
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5. 
Cover image for Digitizing the news : innovation in online newspapers
by 
Boczkowski, Pablo J.
Format: 
Books
Publication Date 
2004
Excerpt: 
communication processes."--Susan Leigh Star, Professor of Communication, University of California.
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6. 
Cover image for On dialogue
by 
Bohm, David, 1917-1992.
Format: 
Books
Publication Date 
2004 1996
Excerpt: 
On communication -- On dialogue -- The nature of collective thought -- The problem and the paradox
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7. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
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8. 
Cover image for Introduction to hospitality management
by 
Walker, John R., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
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9. 
Cover image for Networking foundations
by 
Ciccarelli, Patrick.
Format: 
Books
Publication Date 
2004
Excerpt: 
What is networking? -- Communication models -- Network architectures -- Network services and
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10. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
law in communications -- Key communications policies -- Media impact : consumer privacy tips and
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11. 
Cover image for Retailing management
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store
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12. 
Cover image for Content-based second language teaching and learning : an interactive approach
by 
Haley, Marjorie Hall, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written
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