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709. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
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by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
PR Practice -- Communication, Channels and Media -- Tactics and Techniques: Details that make PR
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by 
Means, Thomas L.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business communications / Means, Thomas L.
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713. 
Cover image for Cases in communications law : liberties, restraints, and the modern media
by 
Zelezny, John D., 1955-
Format: 
Books
Publication Date 
2004
Excerpt: 
Cases in communications law : liberties, restraints, and the modern media / Zelezny, John D., 1955-
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714. 
Cover image for E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Format: 
Books
Publication Date 
2004
Excerpt: 
Medium of Communication -- E-Marketing and Information Distribution -- The Impact of the Internet on the
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715. 
Cover image for Introduction to hospitality management
by 
Walker, John R., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
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716. 
by 
Codrington, Graeme.
Format: 
Books
Publication Date 
2004
Excerpt: 
Intergenerational communication.
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by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
; Communication Services -- The Home. Homes, Furnishings & Appliances ; Household Maintenance ; Audiovisual
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718. 
Cover image for Essentials of negotiation
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2004
Excerpt: 
, cognition, and communication -- Finding and using negotiation leverage -- Ethics in negotiation -- Global
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by 
Ciccarelli, Patrick.
Format: 
Books
Publication Date 
2004
Excerpt: 
What is networking? -- Communication models -- Network architectures -- Network services and
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720. 
Cover image for Personal selling
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge
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