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985. 
Cover image for A systematic theory of argumentation : the pragma-dialectical approach
by 
Eemeren, F. H. van (Frans Hendrik), 1946-
Format: 
Books
Publication Date 
2004
Excerpt: 
students in speech communication, informal logic, rhetoric, critical thinking, linguistics, and philosophy
Available: Copies:
986. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
987. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
; Communication Services -- The Home. Homes, Furnishings & Appliances ; Household Maintenance ; Audiovisual
Available: Copies:
988. 
Cover image for Essentials of negotiation
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2004
Excerpt: 
, cognition, and communication -- Finding and using negotiation leverage -- Ethics in negotiation -- Global
Available: Copies:
989. 
Cover image for Personal selling
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge
Available: Copies:
990. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
law in communications -- Key communications policies -- Media impact : consumer privacy tips and
Available: Copies:
991. 
Cover image for Retailing management
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store
Available: Copies:
992. 
Cover image for Content-based second language teaching and learning : an interactive approach
by 
Haley, Marjorie Hall, 1952-
Format: 
Books
Publication Date 
2004
Excerpt: 
-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written
Available: Copies:
by 
Evans, Nina.
Format: 
Books
Publication Date 
2004
Excerpt: 
Interpersonal communication.
Available: Copies:
994. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
objectives and strategies -- 7. The communication plan I -- 8. The communication plan II -- 9. The pricing
Available: Copies:
996. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
Available: Copies:
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