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1. 
Cover image for Microeconomics : principles, problems, and policies
by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
2008
Excerpt: 
: Extensions of demand and supply analysis -- consumer behavior and utility maximization -- The costs of
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2. 
Cover image for The economy of the earth : philosophy, law, and the environment
by 
Sagoff, Mark.
Format: 
Books
Publication Date 
2008
Excerpt: 
, cost-benefit analysis, the normative implications of neo-Darwinism, the role of natural history, and
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other
Available: Copies:
5. 
Cover image for Research methods for graduate business and social science students
by 
Adams, John, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
. Interviews -- Sect. VI. Analysis -- Ch. 10. Qualitative data analysis -- Ch. 11. Descriptive quantitative
Available: Copies:
6. 
Cover image for Applied business statistics : methods and Excel-based applications
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2007
Excerpt: 
& Correlation Analysis -- Index Numbers: Measuring Business Activity -- Time Series Analysis: A Forecasting Tool
Available: Copies:
7. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
opportunities -- Lesson 5.1. Identifying markets -- Lesson 5.2. Market opportunity analysis -- Lesson 5.3
Available: Copies:
8. 
Cover image for Hotel front office management
by 
Bardi, James A., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
's front office, a review of the guest cycle, and an analysis of guest services. This Fourth Edition
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9. 
Cover image for Layout workbook : a real-world guide to building pages in graphic design
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2007 2005
Excerpt: 
-- Typography : shaping the page -- Design analysis : seeing the whole and its parts -- Profiles : looking
Available: Copies:
10. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
the Business Market -- Organizational Demand Analysis -- Business Marketing Planning: Strategic
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11. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
Available: Copies:
12. 
Cover image for A guide to managing research
by 
Fox, William, 1935-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Data analysis and interpretation of results -- Research proposals -- Report writing.
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