IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
547 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design
Available: Copies:
2. 
Cover image for Making strategy : mapping out strategic success
Making strategy : mapping out strategic success
Making strategy : mapping out strategic success
by 
Ackermann, Fran.
Format: 
Books
Publication Date 
2011
Excerpt: 
Making strategy : mapping out strategic success / Ackermann, Fran.
Available: Copies:
3. 
Cover image for Competitive strategy
Competitive strategy
by 
Maritan, Catherine A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Competitive strategy / Maritan, Catherine A.
Available: Copies:
4. 
Cover image for Banking strategy, credit appraisal, and lending decisions : a risk-return framework
Banking strategy, credit appraisal, and lending decisions : a risk-return framework
by 
Bhattacharyya, Hrishikes.
Format: 
Books
Publication Date 
2011
Excerpt: 
Banking strategy, credit appraisal, and lending decisions : a risk-return framework / Bhattacharyya
Available: Copies:
5. 
Cover image for Public relations : a managerial perspective
Public relations : a managerial perspective
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the
Available: Copies:
6. 
Cover image for The little big things : 163 ways to pursue excellence
The little big things : 163 ways to pursue excellence
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2011
Excerpt: 
business strategy -- Success -- Big -- Dedication.
Available: Copies:
7. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
8. 
Cover image for Crafting and executing strategy : creating sustainable high performance in South African businesses : [text, reading and cases].
Crafting and executing strategy : creating sustainable high performance in South African businesses : [text, reading and cases].
Crafting and executing strategy : creating sustainable high performance in South African businesses : [text, reading and cases].
by 
Hough, Johan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting and executing strategy : creating sustainable high performance in South African businesses
Available: Copies:
9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
BUSINESS & ECONOMICS -- Marketing -- General.
Available: Copies:
10. 
Cover image for Business information management : improving performance using information systems
Business information management : improving performance using information systems
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
Business information management : improving performance using information systems / Chaffey, Dave
Available: Copies:
11. 
Cover image for Management principles : a contemporary edition for Africa.
Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
to face. As a response to the increasing complexity of the business environment, this book deals with
Available: Copies:
12. 
Cover image for Turnaround management and corporate renewal : a South African perspective
Turnaround management and corporate renewal : a South African perspective
by 
Harvey, Neil, Prof., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business planning -- South Africa.
Available: Copies:
Limit Search Results
Access Level
Author
Hill, Charles W. L.
(7)
Kotler, Philip.
(7)
Aaker, David A.
(6)
David, Fred R.
(6)
Thompson, Arthur A., 1940-
(6)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Strategic planning.
(139)
Business planning.
(66)
Marketing.
(33)
International business enterprises -- Management.
(29)
Industrial management.
(28)
Item Available
Advanced Search Location